New contemporary showroom on Interior Design Today

Edited by Jade Tilley

email: jade.tilley@onecoms.co.uk

The trade only magazine for interior design professionals

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Sat, May 19, 2012 8:43 PM

New contemporary showroom

Posted: Thursday, February 16, 2012 11:02 am

Holloways of Ludlow has announced the opening of a dedicated contemporary fixtures and fittings showroom in Brook Green, London. Situated just moments from Holloways of Ludlow’s existing showroom in Brook Green’s fashionable retail district, the new modern showroom space at 115 Shepherds Bush Road showcases an eclectic collection of modern, contemporary lighting from leading brands such as Flos, Artemide, Foscarini, Bocci, Verner Panton and Secto, for both discerning customers and the professional design industry. As well as an incredible display of lighting the showroom also showcases designer bathroom fittings, flooring and ironmongery.

Holloways of Ludlow’s existing showroom at 121 Shepherds Bush Road has also been relaunched to display a mix of traditional and industrial lighting, bathroom fittings, radiators, fireplaces, door furniture and ironmongery products giving customers the choice of interior design styles a stone’s throw away from each other.

Examples on display include modern retro designs such as the Lampetta pendant collection and classic Scandinavian Dokka pendants, through to ultra modern award-winning designs such as the Meta Swan Chandelier collection by Fabio Fornasier. Wood-laminated Diva light sculptures designed by Norwegian designers Peter Natedal and Thomas Kalvatn Egset hang beautifully from the modern showroom’s ceiling. Unusual ranges of lights from smaller international design houses such as Bocci and Orsjo have also been sourced and are on display.

Mark Holloway commented, “As part of Holloways of Ludlow’s continued expansion, the new showroom is our opportunity to showcase a wide range of British and international contemporary lighting and fittings in a simple, modern showroom setting. The product range on display will constantly be updated with trend-led lighting from table lamps through to dramatic chandeliers and contemporary fittings. In addition to designer lighting, hand-made, bespoke designs from up and coming smaller designers are displayed collectively offering customers one of the widest ranges of contemporary lighting at great value for money.”