World-renowned architect Jean-Marie Massaud has been described as a man with a vision: a ‘quest for synthesis’ towards reduction and lightness. Poliform is pleased to present this concept through Massaud’s new range of contemporary furniture, designed exclusively for Poliform and offering a unique perspective on pure lines and comfortable minimalism. 

This distinct line will be exhibited at Poliform’s UK showroom on the King’s Road for the London Design Festival from the 18th-26th September 2010 and will continue to run throughout the Focus and Decorex Exhibitions until the 29th September 2010.

Wallace

The unique ‘Wallace’ chair introduces an innovative way to use leather combining comfort and style. The cloud-like appearance allows imaginary shapes to become a reality; unifying man and his natural environment.

Woodstock

The fundamental geometry of the Woodstock Coffee table is reflective of Massaud’s cutting edge design. The visually unique solid rectangular design creates an eye-catching statement for any room, offering style and practicality. Units can be rearranged to create versatile shapes.

Metropolitan

The sharp Metropolitan sofa combines a simplistic clean-line design with an element of timelessness. This innovative contemporary sofa is presented as an iconic piece to express impeccable elegance.

Carmel

Massaud’s philosophy of reduction and lightness is illustrated through the Carmel sofa range. The curved edges create a highly original yet simple design bringing a sophisticated symmetry to any room.