Posted: Friday, January 13, 2012 12:04 pm

Lacoste have appointed designLSM to implement a new Knightsbridge flagship concept which will be the largest Lacoste store in the world. The brief is to create a classic Lacoste retail environment with a quintessentially English twist. Work will commence on 15th January.

A series of rooms will be created within the 7470 sq ft space using different tones and features within each area. Specific clothing collections and accessories will be displayed in each room, providing the customer with a visual journey of the Lacoste range.

The site, previously a French Connection outlet, features a 3-storey high staircase in the centre of the building which creates fluidity.  Large LED screens will show promotional material throughout. A minor challenge for designLSM was the unusual shapes and angles which have had to be taken into consideration when designing the layout of the furniture.

Richard Potzesny, Retail Director, Lacoste UK commented “This is an incredibly exciting project for Lacoste UK and having worked with designLSM on previous concepts we didn’t hesitate in using them to implement this large-scale scheme. We are confident they will creatively fulfill our brief, resulting in a professional, contemporary finish.”

The store will launch in April 2012.