Tramshed 2011
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designjunction is set to be even more spectacular as it joins forces with the Tramshed to create the must-visit destination at this year’s London Design Festival 2012.
The Tramshed and designjunction will join forces in September, combining two major events. A carefully curated selection of leading global brands and smaller cutting-edge enterprises will feature at designjunction in the Autumn.
The old Sorting Office, a former 1960s building on New Oxford Street, usually plays host to high-profile fashion shows, art exhibitions, and music events, but will now provide the perfect backdrop for a spectacular design event. Moving away from the traditional trade show environment, the venue offers an exciting yet uniquely relaxed atmosphere for visitors to engage and connect with design. With an impressive 160,000 sq. ft. of space over four floors, designjunction is the largest non-purpose built event space participating in the Festival and is easily accessible from all parts of the city.
The ground floor of the Sorting Office will be devoted to large-scale installation based work. It will also be home to a series of captivating talks, debates and decadent gourmet pleasures, transforming the space into the ultimate location for design, culture and entertainment to come together.
Seminal British designer, Michael Sodeau will once again art direct the communal areas of the show and design the temporary pop-up eateries, while individual brands will have the space to reflect their own creative ideas and vision. One of the focal points of the exhibition will be a unique and interactive installation by Turkey's leading architectural, interior and product design studio, Autoban.
designjunction Director Deborah Spencer commented: “I was heavily involved with the Tramshed in its inaugural year in 2010 and worked on designjunction last year, so it seems fitting for me to bring both of these events together for a powerful, collaborative show in 2012.”
Luis De Oliveira, founding director of De La Espada added: "We enjoyed two incredibly successful years at The Tramshed, and joining forces with designjunction feels like the next step in the show’s evolution. Teaming up with designjunction will allow us to evolve our own design show, while maintaining the core values: authenticity, creativity, and innovation."
Exhibitors already confirmed include Modus, Matthew Hilton, Zanotta, Studioilse, Autoban, Bolon, Anglepoise, Benjamin Hubert, Hitch Mylius, James Burleigh, Bocci, Tokyobikes, Søren Rose Studio, Chorus, Resident, Pinch, Innermost, Channels, Leif.designpark, Beau McClellan, Charlene Mullen and De La Espada. Further collaborations will be announced in due course.
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