Posted: Thursday, December 22, 2011 10:34 am

High end online furniture retailer Black Orchid Interiors has branched out onto the Great British high street with the launch of its first concession in one of House of Fraser's flagship stores in Deansgate Manchester.

Following on from their successful redesign and launch of the Black Orchid Interiors website earlier this year, 2am was briefed with developing the vision for what was to become the in-store design. Carefully integrated, the design aesthetic which has been at the heart of the Black Orchid Interiors online brand was key to making the transition a success.

Initially, the company modelled the interior design using specialist 3D visualisation software, working not only to the client brief but to the exacting in-house standards of House of Fraser. Once agreed, this was then transposed into detailed designs mapping the materials and fitments required to create the final outcome.

Peter Stubbs, Managing Director of 2am Design says of the recently completed work: “This was a challenging and exciting project. Developing the online brand for Black Orchid Interiors and seeing how the company has grown and developed in the last few months has been an extremely satisfying process so when the opportunity came up to work on this new venture we were delighted to be involved.”

2am also oversaw the entire refit, ensuring that what they had initially envisaged was being successfully reproduced in store. The end result was a sophisticated, decadent and stylish concession which perfectly showcases the Black Orchid Interiors range at House of Fraser.