The new flagship branch of fashion brand B Store featuring an interior design by Tom Finch and Pablo Limon has opened. The brand has moved its flagship store from Savile Row to Kingly Street.

The design for the new branch is drawn from blank white gallery spaces that enable the products to take prominence. The space was then filled with stylish fittings and furnishings developed by Finch and Limon. 

Inspired by the post-modern Memphis Movement, special features include intermittent flashes of colour, geometric shapes and quirky patterns.